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Blog
IT Service Management implementation phases:
Assessment - gather current state and understand
desired state
Design - develop and architect future state
Plan - establish roadmap activities to achieve end
state
Implement - deploy plan and course correct where
necessary
Maintain - support and continual service
improvements
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Posted: Friday 4th April 2015
Chief ITSM Guru
Significantly Reducing Customer Support
Tickets
Customer support teams, now confront more
challenges inside their businesses including,
the need to cut costs, gain in customer
satisfaction ratings and improve customer
loyalty.
To effectively manage customer support
representatives and bring about optimal
performance, while at the same time furnishing
customers with the quality of support they
require, businesses must leverage technology
to enable as much 24/7 customer self-service
as possible and cut back on the number of
tickets/calls to their support teams.
In addition, businesses must engage their
customers and ask for feedback to determine
satisfaction and to stay up on the issues most
important to their customers. So let's take a
look at how to leverage Internet technology to
empower customers with the ability to self-
serve.
Much of Web 2.0 Technology can be harnessed
and put to work for the small business owner
without paying thousands for a premier CRM
system. It may require integrating a few
systems from different developers, but it
certainly can be done. So let's take a look at
what this Web 2.0 Technology really does.
What Is The Real Power In Web 2.0?
Of the many attributes that characterize the
phenomenon that has come to be known as
"Web 2.0," one of the most marked, is user
empowerment. Web applications today enable
users to engage in social and business
networking, share their thoughts in blogs,
contribute to wiki creation, become part of
online communities, develop applications,
influence their product and service providers,
and even create entire lives separate from their
everyday physical existence. (Have you ever
taken a look at Second Life?)
A Customer Support Gold Key
Here's one of the keys: by offering a quality
experience through self-service, businesses can
actually impact the top-line as well as the
bottom line - a result that wasn't even
considered in the near past. A satisfactory self-
service session can greatly improve customer
satisfaction, and therefore retention, thus
encouraging users to do more business with
their provider. Moreover, companies can use
service sessions as cross-selling and up-selling
opportunities.
Now while I'll grant you integrating 2 or 3 free
systems to provide self-service support
channels will require more time and effort than
just installing a standalone support/ticket desk,
even though doing so does not require being a
programmer. The bonus for spending the extra
time and effort is you will have an extremely
high probability of providing the kind of
support your competitors can only dream of.
Of course, the kind of success that results in
significant savings and improved customer
satisfaction requires a sound strategy that gives
self-service initiatives the resources they
deserve. It means setting goals and objectives,
mapping processes, establishing metrics to
measure performance, choosing the right
technologies - such as portals, knowledge
bases and survey tools - marketing self-service
as a channel, and continually getting feedback
so improvements can be made.
Posted: Wednesday 12th March 2014
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Posted: Friday 8th May 2015
Jimmy “Mr. What’s Trending”
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